October 21 • 12:17 PM
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Linear Publishing likes to examine the financial influences as they specifically relate to a community newspaper on the Internet. In addition to the obvious revenue from display ads (banners), financial consideration must be given to collateral revenue, cost savings and new revenue opportunities.When considering all influences, Linear Publishing can deliver monthly value in the amount of $1,434.50.

Obviously, if these numbers hold true then Linear Publishing is an easy decision. The fact is, our software can make these opportunities available, but your staff must deliver the effort. Just like the print product, you're in charge of your success and the revenue is in your local market, not in a national banner ad. By the way, these opportunities don't begin until you do.

CAPS Revenue Potential
CAPS (Community and Advertiser Publishing Solution): This is the process through Linear Publishing that you charge traditional and non-traditional advertiserŐs to host their Internet marketing messages on your site.
Traditional Revenue
Historically, when people think of Internet income they think of banner ads. No question this is an obvious source of revenue, but how does Linear Publishing enhance your ability to realize this type of revenue?
Collateral Revenue
Initially, it will benefit your publication to package listings and records in CAPS as value added items for print advertising.
Saved Revenue
One way to make money is not to spend money.
Quotes
times newspapersWhen we realized we needed to upgrade our Web site, we knew we could not do it alone. Linear Publishing more than answered the call. All the new features we were looking for were already in place at Linear. In addition, if we came up with a feature not yet available, they created it.

We now publish two Web sites a week in less time than it took us to publish one. The free time has opened me up to explore new ideas and features to use on our site. It's a great feeling when you can get an idea and in no time have it up and running online. Thanks to it's ease of use, our Web site is getting better and better every day.

We are always getting compliments from our readers and advertisers. With help from Linear Publishing, we are becoming the e-voice of the community that we were striving for.

Randy Drilingas, Creative Manager
Monday
10 - 21 - 19
12:17