March 24 • 06:19 PM
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Linear Publishing likes to examine the financial influences as they specifically relate to a community newspaper on the Internet. In addition to the obvious revenue from display ads (banners), financial consideration must be given to collateral revenue, cost savings and new revenue opportunities.When considering all influences, Linear Publishing can deliver monthly value in the amount of $1,434.50.

Obviously, if these numbers hold true then Linear Publishing is an easy decision. The fact is, our software can make these opportunities available, but your staff must deliver the effort. Just like the print product, you're in charge of your success and the revenue is in your local market, not in a national banner ad. By the way, these opportunities don't begin until you do.

CAPS Revenue Potential
CAPS (Community and Advertiser Publishing Solution): This is the process through Linear Publishing that you charge traditional and non-traditional advertiserŐs to host their Internet marketing messages on your site.
Traditional Revenue
Historically, when people think of Internet income they think of banner ads. No question this is an obvious source of revenue, but how does Linear Publishing enhance your ability to realize this type of revenue?
Collateral Revenue
Initially, it will benefit your publication to package listings and records in CAPS as value added items for print advertising.
Saved Revenue
One way to make money is not to spend money.
appen newspapersWe have worked with Greg now for about ten years. I expect we'll continue for another ten. When I need help on one of our sites I pick up the phone and call Greg. He fixes it. It is about that simple.

Ray Appen, Publisher
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