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Why is this important?
it's not how fast - it's how much.
Our competitors like to brag about speed, but we all deliver Web content at the same speed. It's really an issue of how much content can be delivered. Below are links to editorial items differing in the amount of related content delivered. It shows why the competition doesn't brag about content.
Dead End Content
Having a fast Web site is important,
but not at the expense of quality.

This is an example of "dead-end" editorial. Sure it's fast - because it's not pulling in the additional content that Web-enables the presentation. With Linear Publishing, you can designate how much or how little additonal content will accompany an editorial item.
Web Enhanced Content
visitors stay longer and see more
when your content offers options

This is an example of "Web-enabled" editorial. Custom colors, graphics, rotating ads, related polls and content, links to continue or react - these all equate to visitor interest and loyalty.

quotes
appen newspapersWe have worked with Greg now for about ten years. I expect we'll continue for another ten. When I need help on one of our sites I pick up the phone and call Greg. He fixes it. It is about that simple.

Ray Appen, Publisher
Thursday
03 - 18 - 10
05:46
March
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