Your advertiser paid to be part of your publication. If you have a Web site without your print ads then you are simply undermining the value of your print product. this is an opportunity to increase revenue, strengthen advertiser relations and create a springboard for additional advertiser sales.
The largest source of income for publications comes from advertising. The print ads that appear in your newspaper can now easily be transferred to your website. A newspaper would not exist without the advertisements so what good would a website be without the display ads.
We have worked with Greg now for about ten years. I expect we'll continue for another ten. When I need help on one of our sites I pick up the phone and call Greg. He fixes it. It is about that simple.