January 27 03:55 AM
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Click Through Tracking


When an advertiser wants to know how many people "clicked" on his ad that information is usually kept in the Web logs for their Web site; however, not all ads link to Web sites - or an advertiser may not be sophisticated enough to extract this information from his site logs.

The Linear software includes the ability to actually track when Web visitors click on a specific ad. The system will maintain a record of the time and date when Web visitors "click-thru" on a particular ad. Within the management system individual ads will include a "Tracking" link which will summon the click-thru report. The click-thrus will be broken down by month and day for up to six months.


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midwest parentingLinear provides us with the total package. Account, Distribution, Sales and Editorial Management.

Its great having ready access to our internal information from any computer. The company productivity is boosted by our experience with Linear.

Mary Cox, Publisher
Monday
01 - 27 - 20
03:55
January
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