December 18 06:32 AM
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History
Linear Publishing's roots began in the publishing industry. We were first the IT staff for a small group of Midwestern Parenting Publications using the Internet as an intranet for sales, calendar, distribution and editorial information between offices in several states.

Armed with our unique understanding of the importance of the advertiser to the print publication, we began developing Internet tools for 3rd party publications. Initially, these tools were focused on the internal management of print publications (print sales reports, sales tracking, distribution management, etc.) The delivery of the print product as a public Web site was a secondary consideration. Quickly, we learned that the industry desperately needed a tool for including their advertiser and their community within their public Web site. Hence, in the summer of 1999, we began to develop the unique tools of Linear Publishing.

We have always had the most powerful editorial interface for a newspaper on the Internet. This is mostly due to our understanding of the technical and time constraints of a newspaper editorial staff - combined with their desire to always want to win an award. Even today, we continue to enhance our editorial product with the goal of accelerating performance and increased feature utilization. Recent additions include Web site subscriber features and e-commerce ready advertising, classified, and subscription ordering.

Most newspapers will not select an Internet Applicatrion Service Provider (ASP) based solely on the editorial product. While important, each competitor in our industry offers competent editorial controls. More critical to the newspapers choice is the revenue model of the ASP. Some companies focus on the shared revenue of national banner ads while providing limited tools for the local advertiser and community. Linear Publishing puts 99 percent of the revenue focus on the local advertiser - the same people already paying your newspaper to deliver their marketing message. Our suite of tools for the advertiser is unparalleled. Our approach is blind to all other considerations except involving the local advertiser and community on the newspaper site. We call our system Community Advertiser Publishing Solution (CAPS). This will be a newspaper's focus when selecting Linear Publishing as their Internet ASP.

Corporate Structure
Linear Publishing is a privately held and wholly owned subsidiary of Midwest Parenting Publications, an Indiana LLC.

President: Gregory P. Wynne is the majority shareholder and President of Midwest Parenting Publications and Linear Publishing. Born in 1959, Greg Wynne has a BA in Political Science from DePauw University and an MBA from Indiana University. Residing in Indianapolis, IN, Greg Wynne has been involved with publishing for more than eight years.

Linear Publishing is funded entirely from internal operations.

Technical Profile
With a background in the publishing industry, Linear Publishing uses an Apple based platform. Apple is widely recognized as the platform most resistant to security breach, and the most stable. Our system employs Apple's newest Xserve with an SQL database engine.

Our servers are located in one of the nation's most modern server facilities featuring redundant power and internet pipes.

Most uniquely, Linear Publishing has developed on-the-fly publishing to hard-code information from databases. This assures that publication changes are virtually instantaneous, universal and extremely quick. As Web visitors peruse your editorial and archives, they are never accessing the database. These features are only employed for directories, calendars and other relational information.

Due to the scalability of our system, we require minimum staffing to maintain our existing and new clients. As new features are added to our system, these features immediately become available to all clients. Our documentation is maintained from a central Web site so that each client always has the most current technical manuals.

quotes
appen newspapersWe have worked with Greg now for about ten years. I expect we'll continue for another ten. When I need help on one of our sites I pick up the phone and call Greg. He fixes it. It is about that simple.

Ray Appen, Publisher
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