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Development Blog
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Development Blog
This blog will be used as a vehicle to keep interested parties abreast of changes to the Linear system. Using the RSS feed utility, we hope existing and potential clients will become more knowledgeable about our system. Launched September 21, 2005.


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Word Ads

June 05, 2012 | 07:53 AM

Added a new class of ads - Word ads. Similar to Google's word ads, these simple ads just have a title, body and link. Full CSS controls allow you to determine how the word ads are presented on your site.

These ads were developed as a response to the mobile environment. Essentially, your mobile site can include word ads at the top and/or bottom of every page - plus, the system can insert word ads after each "X" paragraph in editorial. Each standard ad on your web site (i.e. Banner ad, Box ad, etc.) can be configured with a "word ad equivalent" which can become part of the mobile environment.

Each page of your web site can show up to 50 words ads. Interestingly, the word ads can be displayed in up to 4 groups - each group independently situated in the right rails. If you use multiple groups for displaying word ads, the system will automatically divide the total words ads shown into the groups.

Word ads are enabled in your Site Ad Defaults. Once enabled, every other ad type will include controls a "word ad equivalent". Individual "word ad equivalents" can be designated to be included among the standard word ads on your web site. All Word ads and "word ad equivalents" are made available to the mobile environment.

Click here for an on-site example and more information.


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22nd century"Linear Publishing is a great company to work with. Their flexible CMS handles all aspects of our editorial publishing, ad placement, and website design. The best part is that they are just a phone call away whenever we need a custom solution to exactly meet our needs. In the ever-changing world of online publishing, that is a must-have."

Matt Arroyo
Director of Online Operations
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