May 20 08:46 AM
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Cool Letters

HTML formatted e-mails will raise the bar for your competition. (click for larger version)
Cool Letters is a powerful feature allowing you to send personalized individual or "bulk," HTML formatted e-mail.

This is not an "Opt-In" newsletter - rather, your account reps/staff can maintain their accounts on the Web site. Where accounts have valid email addresses, you can click a link to select which letter to send - viola! Or, you staff can compose letters on the fly and the Linear system will insert their letter text into the HTML body for a fantastic personalized correspondence.

HTML formatted e-mail can include visuals, colors and links. This is a powerful marketing tool for your company.

The letters are personalized because they are sent individually. Each letter may optionally insert the client's first name and company name anywhere in the letter.

Your system will even switch out the sender's name and return e-mail address to correspond with the sales representative managing the account.

Using multiple stationery and letter templates you can conduct a meaningful communication with your clients. Finally, the quality of your presentation will reflect the quality of your information.

smiley pete"Linear publishing has provided a turnkey solution for Mile High Newspapers that far exceeds anything that we could have accomplished on our own. While the capabilities of the system are impressive, what I have found most useful is Linear's willingness to implement new features and its ability to support the ones it has. The Linear system has so many features, that one newspaper will never use them all. I have looked at other newspaper content management systems, but have yet to find one that matches Linear's price, tech support and feature set."

Justinian Hatfield
New Media Manager
Mile High Newspapers
05 - 20 - 18