October 28 04:47 PM
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Getting Your Advertiser Found

Why would your local dry cleaner want his own Web site? Under normal circumstances, he wouldn't. For one thing, it takes time and money to build and maintain a Web site. More importanty, how is that dry cleaner going to make sure potential customers find his Web site?

Believe it or not, using Linear's CAPS solution, YOU are the answer to these questions. By building your local dry cleaner's Web presence on your Web site, you not only help him minimize the cost of having his own site-- you maximize the likelihood that potential customers will find his Web site.

In addition to the directories, your advertiser will be found in the calendar, coupons, contests, communities -- or through a search. (click for larger version)
People will read your publication online. When they do so, they will have the opportunity to read about your advertisers, as well. And because the people who read your publication online are, by definition, interested in what's going on in your community, they are EXACTLY the type of people your local advertisers want to attract.

Pictured is an example of an advertiser "getting found." When a visitor pulls up a directory of local businesses or organizations, your advertiser is there. Better still, that advertiser is showcased! Consider how the advertiser is found here:

  1. Obviously, his listing is promoted in the directory. By upgrading his listing, it moves to the top and appears in larger text. Highlighted listings can also appear with different background colors. His listing includes links to his other information (email links, forms, coupons, contests, pages, etc.) which are hosted within your site.

  2. An ad on the right links to the advertisers pages within your site.

  3. A window of Web sites included within your site includes a link to your advertisers pages within your site.

Linear Publishing works night and day to get your advertisers found. Whether in the calendar, coupons, directories, communitiies, contests -- or just through a search -- we'll get them found.

times newspapersWhen we realized we needed to upgrade our Web site, we knew we could not do it alone. Linear Publishing more than answered the call. All the new features we were looking for were already in place at Linear. In addition, if we came up with a feature not yet available, they created it.

We now publish two Web sites a week in less time than it took us to publish one. The free time has opened me up to explore new ideas and features to use on our site. It's a great feeling when you can get an idea and in no time have it up and running online. Thanks to it's ease of use, our Web site is getting better and better every day.

We are always getting compliments from our readers and advertisers. With help from Linear Publishing, we are becoming the e-voice of the community that we were striving for.

Randy Drilingas, Creative Manager
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