May 24 02:05 PM
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Ad Families


Click Here to re-visit the page and rotate the ad families.

Ad Families is a feature where 2 or more ads are joined to appear together. This includes almost every ad type within the Linear system. Ad families are triggered when the controlling ad within the family (Leaderboard, Background, Banner or Box) is called.

Ad Families exist in three states:
  • Normal: Individual ads within the family may appear separately. When the ad family is called, the family ads will appear together. Other ads may also appear in spots not reserved for the ad family when the ad family is called.
  • Bound: The ads in the family will only appear together - never individually. Other ads may also appear in spots not reserved for the ad family.
  • Exclusive: The ads in the family will only appear together - never individually. Other ads will not appear even if the ad family does not use all available ad spots.
Example: There are four ad families scheduled to appear on this page. The "Sandwich" ads and "Movie Rental" ads are Bound so that other ads may appear where the ad family has not filled all available slots. The "Superman-esque" ads and "Coffee" ads are exclusive families so that no other ads appear.

Rotation: Ad families are controlled by one of the ads within the family - so the rotation features actually fall to the controlling ad. In this case, the ad families are controlled by the Box ad. The "Superman-esque" ad has a fixed frequency of 3 so it will appear every third click. All other ads will rotate normally.

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