August 19 10:41 PM
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Live Ad Rotation


Click Here to re-visit the employing "live" rotation for the ads.

With "Fixed" ad rotation, the system uses weighting and frequency to determine which ads to show, then displays a specific number of ads. Once the ads are shown - they are fixed in their position while the visitor remains on the page.

"Live Rotation" will take the same ads but display them in a single space and rotate between the ads according to a user-defined frequency (i.e. every 6 seconds). This can be a great tool for showing multiple ads while maintaining your layout integrity.

Live Rotation controls can be applies to Banner ads, Leaderboard ads, Box ads, Half Banner ads and Tile ads (six sets). Each ad type can independently determine how many ads will be visible and how often the visible ads rotate. When using live rotation it is important (as it always should be) that the ads are the same size.

Ad sets employing live rotation enjoy all the features of our ad system including Weighting, Fixed Frequency, Scheduling, Rotation, Click through tracking, View Counting, Filling and Maximum Impressions.

Example: This page features four ad sets in live rotation. Banner ads and Leaderboard ads can only have "live rotation" employed on a site-wide basis so they will not be exampled here.
  1. Box Ads: These "box" ads appear in the top of the right-hand rails. There are four Box ads scheduled to appear; however, the Greenlight Financial ad appears only every 3rd page view (fixed frequency - no more no less). The live rotation controls for this ad set is to have one ad visible and rotate the ads every 8 seconds.
  2. Half Banner Ads: These "rectangular" ads appear in the top of the right-hand rails, but below the Box ads. There are five Half Banner ads scheduled to appear; however, the Merry Maids ad appears only every 2nd page view (fixed frequency - no more no less). The live rotation controls for this ad set is to have one ad visible and rotate the ads every six seconds with a maximum of four ads in rotation.
  3. Tile Set 1: is placed in the first right hand column below the Quote. The ads in this group are 160 pixels wide and 120 pixels tall. There are five ads scheduled to appear; however, the Tanning ad appears only every 5th page view (fixed frequency - no more no less). The live rotation controls for this ad set is to have one ad visible and rotate the ads every six seconds with a maximum of three ads in rotation. When in the rotation, the "Jacks Custard" will appear first as it has a weighting of 1.
  4. Tile Set 2: is placed in the first right hand column below Tile Set 1. The ads in this group are 160 pixels wide and 60 pixels tall. There are four ads scheduled to appear. The live rotation controls for this ad set is to have three ads visible and rotate the ads every 5 seconds with a maximum of six ads in rotation. If there are not enough ads to evenly fill the vies, the system pulls from the available ads to keep the ad spaces filled. When in the rotation, the "Cork & Cracker" will appear first as it has a weighting of 1.
  5. Tile Set 3: is placed in the second right hand column and is used for "Skyscraper" ads. The ads in this group are 160 pixels wide and 600 pixels tall. There are four Tile ads scheduled to appear; however, the Mercedes ad appears only every 2nd page view (fixed frequency - no more no less). The live rotation controls for this ad set is to have one ad visible and rotate the ads every seven seconds with a maximum of three ads in rotation.
Disable Live Ad Rotation: Click here to re-visit the page with the live rotation disabled. Yikes - the ads really stretch the page.

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