September 26 02:26 AM
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Pop-Open Ads

Terminology: Pop-open ads are small windows that automatically open either in front or behind your site unbidden by the Web visitor. These windows remain open until the Web visitor manually closes them.

Some people consider pop-open ads the curse of the Internet. We're sure they're not talking about their own Web site. The same people would probably like their newspaper to be advertisement free. Get real.

Linear Publishing allows you to control the use, appearance, frequency and placement of pop-open ads. In addition to easy controls for building pop-open ads, the following is a list of the significant control features Linear Publishing offers relating to these types of ads.

Pop-Under: these are ads that open behind your site when a visitor first comes to your site. This ad will remain open so that when the visitor closes the window to your site, they will see the ad. If you have more than one pop-under ad, Linear Publishing will randomly select one ad with each new visitor.

Pop-Up: these are ads that open in front of your site. Linear Publishing can be configured to open a new ad after a certain number of clicks. For example, you might want a new ad to appear after a Web visitor has visited 10 pages of your site. If you have more than one pop-up ad, Linear Publishing will randomly select one ad each time a pop-up is called.

Dedicated Pop-Up: you may glue a specific pop-up ad to a page of your site. For example, you can glue a specific pop-up ad to your restaurant directory. This ad will only open once for a Web visitor - so if they move through the restaurant directory the ad will only open when they first enter. Example: the restaurant guide in the example section of this site has a dedicated pop-up ad.

Disable Pop-Up: you may exempt any page of your site from the pop-up ad rotation. For example, you might not want pop-up ads to be present in your obituaries.

Pop-Open Links: easily create links to other Internet sites within any pop-open ad.

Pop-open ads is a tool you control. If you never want to use pop-open ads - don't use them. For certain advertisers, this may be the key to their account.

times newspapersWhen we realized we needed to upgrade our Web site, we knew we could not do it alone. Linear Publishing more than answered the call. All the new features we were looking for were already in place at Linear. In addition, if we came up with a feature not yet available, they created it.

We now publish two Web sites a week in less time than it took us to publish one. The free time has opened me up to explore new ideas and features to use on our site. It's a great feeling when you can get an idea and in no time have it up and running online. Thanks to it's ease of use, our Web site is getting better and better every day.

We are always getting compliments from our readers and advertisers. With help from Linear Publishing, we are becoming the e-voice of the community that we were striving for.

Randy Drilingas, Creative Manager
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