February 19 11:02 AM
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Linking Ads


Creating and delivering ads on your Web site is a snap, but that's only half the equation. Linking your ads should offer a variety of techniques as well. Naturally, Linear Publishing delivers in spades.

Standard Links: this is a traditional link which simply takes a Web visitor from your site to another site. Any of Linear Publishing's ads can easily be configured with this type link in seconds.

Bar Links: these links are indentical to standard links, but the linked site will feature a colored bar at the top with a link to return to your site. Any of Linear Publishing's ads can easily be configured with this type link in seconds.

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Limitless, searchable photos and descriptions make galleries popular tools.
Internal Client Information Links: here, Linear Publishing leaves the competition in the dust. Anybody can link to an advertiser's Web site - Linear Publishing allows you to link to an advertiser's information within your site. Listed below are a few examples:

  1. Client Pages: easily link to pages within your site that you've created for your client. A great tool for your many small advertisers who do not maintain their own Web sites.
  2. Coupons: have a client offering a great value? Build a quick coupon on your site and create an ad linking directly to it.
  3. Contests: link directly to a client's entry form for an online contest. No worries - the entries are e-mailed to your client, not you.
  4. Photo Gallery: maintain a virtual tour of your client's facilty, inventory or success stories. Easy to build - and easy to link to from your ads.
  5. Much, much more: link to your client's calendar, e-mail lists, guest book, sign-up forms, showroom, advertorial, bulletin, etc.


Internal Site Links: you'll want to promote new features within your site. For instance, once you've created a restaurant directory with paid listings - let the Web visitor know about it! Here are some internal links easily created within your site:

  1. Directory Categories: link directly to any one or group of directory categories.
  2. Classified Categories: link directly to any one or group of classified categories.
  3. Editorial Issue: link directly to a special editorial issue you have created. This is a great tool for the supplemental editorial editions you publish throughout the year.
  4. Photo Gallery: create multiple photo galleries. From "Meet the Staff" to the "Covered Bridge Festival," you'll be able to promote these unique Internet offerings.
  5. Calendar Categories: link directly to any calendar category.
  6. Custom Pages: create for any purpose. In linking your ads, you'll be able to take the Web visitor straight to whatever pages you create.

quotes
corydonI've had a great experience with Linear Publishing. The system was easy to learn, and Greg and his staff are always available to answer any questions I may have.

Our readers are apparently liking the results, too, because our visits to the web site have tripled this year.

Chris Timberlake, Web Development
02 - 19 - 20
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