December 10 09:50 AM
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Ad Groupings


Targeting your Internet ads is critical to a sucessful Web site and happy advertisers. Targeting means delivering specific ads with the specific content and/or pages of your Web site. Without targeting, you might have a realtor's ad appearing on the obituary page.

Linear Publishing's ad grouping approach is the industry's most powerful, yet simple tool for the controlled targeting of your advertisements.

Using Linear Publishing, you may create as many ad groupings as you like - there is no practical limit.

You may select one of your ad groupings to be used with each editorial section, classified category, directory category or Web page. You can even define an ad group to be used with individual editorial items!

With each ad group, you may also define a secondary ad group from which to pull additional ads if there are not enough ads to fill the available space.

As you add or edit your various Internet ads (standard, Flash, user and display), you will select one or more ad groupings in which to include the ad. Simple.

Now, you can deliver real estate ads with your real estate classifieds. Deliver restaurant ads with your restaurant directory. Deliver meaningful ads with your obituaries - and it's all automated.

times newspapersWhen we realized we needed to upgrade our Web site, we knew we could not do it alone. Linear Publishing more than answered the call. All the new features we were looking for were already in place at Linear. In addition, if we came up with a feature not yet available, they created it.

We now publish two Web sites a week in less time than it took us to publish one. The free time has opened me up to explore new ideas and features to use on our site. It's a great feeling when you can get an idea and in no time have it up and running online. Thanks to it's ease of use, our Web site is getting better and better every day.

We are always getting compliments from our readers and advertisers. With help from Linear Publishing, we are becoming the e-voice of the community that we were striving for.

Randy Drilingas, Creative Manager
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