July 04 12:57 PM
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Ad Groupings


Targeting your Internet ads is critical to a sucessful Web site and happy advertisers. Targeting means delivering specific ads with the specific content and/or pages of your Web site. Without targeting, you might have a realtor's ad appearing on the obituary page.

Linear Publishing's ad grouping approach is the industry's most powerful, yet simple tool for the controlled targeting of your advertisements.

Using Linear Publishing, you may create as many ad groupings as you like - there is no practical limit.

You may select one of your ad groupings to be used with each editorial section, classified category, directory category or Web page. You can even define an ad group to be used with individual editorial items!

With each ad group, you may also define a secondary ad group from which to pull additional ads if there are not enough ads to fill the available space.

As you add or edit your various Internet ads (standard, Flash, user and display), you will select one or more ad groupings in which to include the ad. Simple.

Now, you can deliver real estate ads with your real estate classifieds. Deliver restaurant ads with your restaurant directory. Deliver meaningful ads with your obituaries - and it's all automated.

smiley pete"Linear publishing has provided a turnkey solution for Mile High Newspapers that far exceeds anything that we could have accomplished on our own. While the capabilities of the system are impressive, what I have found most useful is Linear's willingness to implement new features and its ability to support the ones it has. The Linear system has so many features, that one newspaper will never use them all. I have looked at other newspaper content management systems, but have yet to find one that matches Linear's price, tech support and feature set."

Justinian Hatfield
New Media Manager
Mile High Newspapers
07 - 04 - 15