September 01 08:03 AM
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Ad Groupings


Targeting your Internet ads is critical to a sucessful Web site and happy advertisers. Targeting means delivering specific ads with the specific content and/or pages of your Web site. Without targeting, you might have a realtor's ad appearing on the obituary page.

Linear Publishing's ad grouping approach is the industry's most powerful, yet simple tool for the controlled targeting of your advertisements.

Using Linear Publishing, you may create as many ad groupings as you like - there is no practical limit.

You may select one of your ad groupings to be used with each editorial section, classified category, directory category or Web page. You can even define an ad group to be used with individual editorial items!

With each ad group, you may also define a secondary ad group from which to pull additional ads if there are not enough ads to fill the available space.

As you add or edit your various Internet ads (standard, Flash, user and display), you will select one or more ad groupings in which to include the ad. Simple.

Now, you can deliver real estate ads with your real estate classifieds. Deliver restaurant ads with your restaurant directory. Deliver meaningful ads with your obituaries - and it's all automated.

smiley peteFor a small publishing company, with large amounts of content, wanting to make an impressive charge into cyberspace, without prior web-publishing experience, Linear Publishing delivered everything we needed, and even options we didn't know existed, in a quick and effective manner.

Linear's staff worked with us to make sure we had the site we wanted, and the software provided is easy and vast for continuous changes and improvements.

Within a month of launching, the results have already gone well beyond hopes and expectations. I recommend Linear Publishing as far as somebody is allowed to make a recommendation.

Robbie Clark
Web editor
Smiley Pete Publishing
09 - 01 - 15