February 17 10:02 AM
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Ad Rotation


Ad Rotation is a tool for increasing your Web real estate. Essentially, you can sell more than one ad (banner and tombstone) to appear on the same page. When there are more ads scheduled to appear in the space available, Linear Publishing will automatically rotate through the ads.

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How does it work? It's automatic. The system counts the ads, compare the count to the space available and then begin rotating the ads if needed. Each time a Web visitor acquires information on your site, Linear Publishing will automatically gather the next ads from the available pool. Each advertiser will be equally represented.

What if there aren't enough ads to fill the allotted space? You may define a secondary ad group from which to draw additional ads. The primary ads will always appear first. If you don't define a secondary ad group, your Linear system will simply show the available ads.

Can the order in which the ads appear be controlled? Within ad groups you may "weight" individual ads. Even though the ads may be rotating, the ads shown will always be in order of their weighting.

What if I want a particular ad to appear at defined intervals? Linear Publishing features a fixed frequency control which can be applied to individual ads. Want an ad to show up every third click? No problem, it is removed from the standard rotation and placed in a queue where it will appear each 3rd click.

What if you don't want the ads to rotate? No problem. Linear Publishing's ad grouping system will allow you to create discreet sets of ads so you can control any rotation.

Which ads rotate? If required, all the various ad types available through Linear Publishing will adopt rotation. Ads which have begin given a "Fixed Frequency" will not be included in the rotation.

When an ad expires, will it be removed from the rotation? Every night, Linear Publishing searches your site for expired ads and removes them from the schedule.

Quotes
smiley pete"Linear publishing has provided a turnkey solution for Mile High Newspapers that far exceeds anything that we could have accomplished on our own. While the capabilities of the system are impressive, what I have found most useful is Linear's willingness to implement new features and its ability to support the ones it has. The Linear system has so many features, that one newspaper will never use them all. I have looked at other newspaper content management systems, but have yet to find one that matches Linear's price, tech support and feature set."

Justinian Hatfield
New Media Manager
Mile High Newspapers
02 - 17 - 20
10:02
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