No newspaper. No news. No classifieds. No obituaries, - just coupons.
Proof that a local website can generate good money. This client had an idea and never got distracted. Currently they have more than 1,000 coupons on their site. Over 4 years, they have built up their traffic to approximately 5,000 visitors per day. Their client retention rate is in excess of 90%.
After their success in Indianapolis, they franchised their concept to other markets. They currently run approximately 15 Linear sites.