April 30 07:04 PM
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Word Ads


link arrow Click here to re-visit the page and rotate the ads.

link arrow Click here for the Mobile Example. Pages have a single word ad at the top (banner ad bottom) and word ads inserted after each 3rd paragraph in editorial items (see News Content > Sections > News).

Word ads are placed in the columns along the right side of a Linear Web site. Linear sites can be configured with 0, 1 or 2 right columns - individual pages can also be configured with 0, 1 or 2 right columns.

Up to 50 Word ads can be shown per page. The Word ads can be divided in up to 4 groups where each group can be placed individually within the right columns. Word ads have maximum character limits for both the title and body. Using user assigned containers and styles (see CSS), the appearance of Word ads is completely customizable.

When a Linear client enables Word ads on their site, all other ads will offer a "word ad equivalent" - this is especially important for the mobile environment. Since standard ad size do no translate to the mobile environment, you can configure your mobile site to include word ads at the top and bottom of each page. In the case of editorial, the mobile site can be configured to insert word ads after each "X" paragraph.

This type of ad serves several purposes.
  • Word ads offer a convenient approach to quickly provide an ad without production.

  • Word ads are searchable by Google and other search engines.

  • Word ads cannot be blocked.

  • Word ads can be easily and meaningfully included in your mobile web environment.

  • Standard internet ads can include a "word ad equivalent" for the mobile environment. Also, the word ad equivalent can be included with standard word ads on the web site.
Word ads enjoy features including Scheduling, Rotation, Click through tracking and Filling.

Example: This example shows six word ads split into 2 groups. The groups will always evenly divide the total ads to be shown on the page.

Rotation: All word ads will rotate assuring that each ad is seen an equal number of times. The page is scheduled to show up to 6 ads, but there are more ads than shown on the page. Click the top link to rotate the ads.

Quotes
smiley peteFor a small publishing company, with large amounts of content, wanting to make an impressive charge into cyberspace, without prior web-publishing experience, Linear Publishing delivered everything we needed, and even options we didn't know existed, in a quick and effective manner.

Linear's staff worked with us to make sure we had the site we wanted, and the software provided is easy and vast for continuous changes and improvements.

Within a month of launching, the results have already gone well beyond hopes and expectations. I recommend Linear Publishing as far as somebody is allowed to make a recommendation.

Robbie Clark
Web editor
Smiley Pete Publishing
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