Leaderboard Adjunct ads appear either to the left or right of Leaderboard ads (see Leaderboard Ads). Because Leaderboard ads may have unused space to the side, we created the ability to place additional ads here. If no ads are scheduled, the system will insert a default image linking to information about advertising on the Web site (see Leaderboard Ads).
Example: In this example (see the small ads adjacent to the Leaderboard ads at the top and bottom of the page) there are four Leaderboard Adjunct ads scheduled to appear, but the page is configured to only show 2 ads at a time - so the ads will rotate. Typically, you'll have more ads than space available.
Fixed Frequency: The "Dominos" ad has been configured to appear each 3rd click. With Fixed Frequency an ad will absolutely appear according to the frequency - no more and no less. Fixed Frequency does not determine where an ad will appear (see weighting below), only how often an ad will appear.
Weighting: The "Raid" ad has been given a weighting value of "1". It will always be placed atop the ads scheduled to appear. The ad will not appear more frequently - rather the ad will receive preferred placement when shown.
Rotation: All ads not assigned to a Fixed Frequency will rotate assuring that each ad is seen an equal number of times.