Collateral Revenue
Initially, it will benefit your publication to package listings and records in CAPS as value added items for print advertising. This process creates content on your Web site, increases the value of the print product, strengthens the advertiser relationship and provides future value to your Web site. Get a display ad contract signed by using the Internet as a value-added component. And, when a client goes to your site to update his information, he'll see other features he may want to add to his Internet exposure.

Assume that you increase you print ad sales by 1% as a result of servicing the print advertiser via your Internet site. (monthly print sales @ $50,000: Linear Publishing Value = $500 per month).


quotes
SMDP"After years of subpar online publishing services, we discovered the answer to everything we were looking for in Linear Publishing. Linear is so easy to use and so quick to respond that our site was up in no time. Their online manual is invaluable but their staff is also extremely responsive. They have so many features that we may never use but they are there if and when we want to use them. Most recently, we created our mobile site. Within an hour it was up and running. Linear far exceeds their competition and our expectations."

Connie Sommerville
Operations Manager
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