Traditional Revenue
Historically, when people think of Internet income they think of banner ads. No question this is an obvious source of revenue, but how does Linear Publishing enhance your ability to realize this type of revenue? This analysis will assume that your publication can earn $100 per month for a banner ad.
  1. Ad Rotation: While you probably have the ability to place a banner ad on your page, the technology for rotating ads is more complex. Linear Publishing will give you the ability to offer multiple banner ads. (Assume 2 banner ads instead of 1 existing: Linear Publishing Value = $100 per month)

  2. Ad Variation: In addition to Banner ads, Linear offers rotating tombstone ads. (Assume 2 tombstone ads @ $25 per month: Linear Publishing Value = $50 per month)

  3. Increased Market Size: Because you may now sell banner and tombstone ads which link to client information within your site, using Linear Publishing will give you a greater market to sell into. (Assume 1 banner and 1 tombstone internal: Linear Publishing Value = $150 per month)

  4. Custom Placement: Linear Publishing allows for ads to be shown in custom locations. This allows you to group ads for a specific page (i.e. obituaries) and glue banners to specific pages for sponsorships. (Assume 1 sponsored banner @ $50 per month and 3 grouped tombstones @ $25 each: Linear Publishing Value = $125 per month).

  5. Ease of Use: As Linear Publishing will make the process of adding banner and tombstones simple, you can assume that marketing of these features will become more frontline. When your staff - sales and production - realize these sales can be affected quickly and easily, they'll sell and produce more. (Assume 10% increase in Internet display ad sales: Linear Publishing Value = $52.50 per month)
So, when considering traditional revenue, Linear Publishing can increase your ability to deliver value by $477.50 per month. Now, we can't sell the ads for you, but we can give you the tools to professionally deliver and target these ads. For an evaluation of Linear Publishing's ability to improve your Internet display ad sales, please check with our clients.


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